Jollibee Earns Double Win at PR Awards Asia-Pacific for Gaming and Literacy Campaigns

Jollibee continues to find new ways to connect with Filipinos beyond the dining table.

The homegrown fast-food giant earned both Gold and Bronze honors at the 25th PR Awards Asia-Pacific, with two campaigns recognized for blending everyday meals with gaming and education.

Jollibee received the Gold Award in the Esports/Gaming category for its Jollibee GameJoy Combos campaign, a collaboration with UniPin that connected the brand with the country’s growing gaming community.

The promotion paired select Jollibee meals with GameJoy Credits Mystery Cards, allowing customers to redeem in-game credits across thousands of online titles.

Beyond gaming, Jollibee also earned a Bronze Award in the PR Event category for Reimagining Mealtime as a National Literacy Movement, its Kids Values Meals initiative developed in partnership with Adarna House.

The campaign encouraged children to build reading habits while promoting Filipino values through educational storybooks, activity sheets, and reward stickers included with every Kids Values Meal. It also extended its impact beyond families, with a portion of proceeds helping fund classroom construction projects across the country.

The PR Awards Asia-Pacific, organized by Campaign Asia-Pacific, recognizes outstanding communications campaigns, agencies, and professionals from across the region.

The twin honors recognize Jollibee’s efforts to connect with Filipino consumers through campaigns centered on gaming, learning, and shared mealtime experiences.

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