ASICS Officially Launches ASICS Philippines, Expands Push Into Running and Court Sports
ASICS has officially launched ASICS Philippines, Inc., setting up direct local operations as the Japanese sportswear brand grows its presence in the country’s running and court sports scenes.
The brand calls the launch the next chapter of its growth in the Philippines and the wider region. With a local team in place, ASICS aims to work more closely with Filipino runners, court players, and fitness enthusiasts through its footwear technology, sports partnerships, and community programs.
“The Philippines is a vibrant and rapidly evolving market for sports and active living,” said Eriko Takamoto, ASICS Philippines Country Manager. “Officially establishing ASICS Philippines allows us to operate much closer to our local athletes, sports partners, and community members.”
Takamoto, a former school volleyball player, has been with ASICS since 2007, most recently serving as Deputy General Manager of Corporate Strategy before leading the Philippine operation.
Beyond the running track
Performance running remains at the center of ASICS’ athletic DNA. The brand is also expanding into court sports, including volleyball, tennis, and badminton, alongside its active lifestyle categories.
Direct local operations also open opportunities for ASICS to partner with local sports federations, collegiate athletic programs, and grassroots running clubs.
Global releases without regional delays
With direct corporate oversight, ASICS Philippines says Filipino athletes and sports enthusiasts can now expect real-time access to global product drops without regional delays. This covers distance-running flagships such as the GEL-NIMBUS™, GEL-KAYANO™, and carbon-plated METASPEED™ race series. It also covers court models like the SKY ELITE™ for volleyball and the GEL-RESOLUTION™ for tennis, as well as the heritage Sportstyle line.
Looking ahead, the brand’s Autumn/Winter 2027 (AW27) collection will introduce advanced performance stories and localized sports campaigns tailored for the Philippine sporting landscape.
Gait analysis and run clubs
ASICS Philippines is rolling out expanded concept stores with interactive 3D foot mapping and precision gait analysis technology, helping athletes find the right fit for their stride and court movement.
Outside its stores, ASICS is scaling grassroots community hubs nationwide, most notably through the ASICS Running Club (ARC). The club offers expert coaching, trial sessions on actual tracks and courts, and structured group training for athletes of all levels.
The expansion rests on the brand’s founding philosophy, Anima Sana In Corpore Sano, or “A Sound Mind in a Sound Body,” which dates back to 1949 under founder Kihachiro Onitsuka.
Takamoto leads the local team alongside Marketing Manager Christine Navarrete, Senior Category Manager Fatima Pilares, DTC/Retail Manager Monarc Miranda, Finance and Accounting Manager Minda Refran, HR and General Affairs Manager Michaela Quiogue, Supply Chain Manager Chris Estrella, and Sales Manager Glen Masanda.
For more on ASICS outlets and offerings, visit asics.com/ph.
