ArenaPlus Bets on Legacy with the Ravena Dynasty
By now, you know their names by heart. Kiefer. Thirdy. Dani. Bong. One family. Four athletes. Born on the court, raised to win.
But on June 27 in Bonifacio Global City, the Ravena clan took on a different kind of court—this time, under the spotlight of ArenaPlus, a leading name in responsible entertainment and gaming. In a campaign designed to champion values like discipline, integrity, and family, ArenaPlus found in the Ravenas the kind of legacy that can’t be manufactured.
And the Ravenas? They found something worth standing for.
“This is the first for us na as a family ito talaga yung pinakaunang family endorsement namin talaga kaya sobrang excited kami,” said Kiefer Ravena
This wasn’t just another brand tie-up. It was an alignment of ethos—ArenaPlus’ call for responsible gaming found its match in a family whose name is synonymous with discipline, excellence, and national pride.
The Ravena Equation: Discipline + Drive = Dynasty
Few Filipino families can claim to have raised three top-tier athletes. Even fewer can say they did it with the quiet dignity and relentless consistency of the Ravenas.
Theirs isn’t a story of flashy headlines or viral meltdowns. Their dominance has been methodical, earned through reps, recovery, and respect. That’s exactly what attracted ArenaPlus President Jasper Vicencio.
“Hindi lang sa Philippines, from Japan to Dubai, dinadala na nila ang pangalang Ravena and ang bandila ng Pilipinas across the other regions,” said Vicencio.
“Truly inspiring, so much pride to Filipinos across the world—their talents, gifts, and heart for the game—Nagkwekwentuhan nga kami kanina with Bong. I guess it’s really hard but fulfilling also to raise a family of athletes,” he added.
What Happens When the Brand Matches the Bloodline
ArenaPlus isn’t shy about its message because it doesn’t just want users. It wants responsible players. Which is why the face of its campaign isn’t one influencer but an entire family, built on the very values it hopes to promote.
“To be able to represent a company that also has the same values as ours: discipline, determination, passion, and most of all, love for the game. Such an honor to represent that,” said Dani Ravena, the brand’s first female athlete endorser.
“It just fuels and adds more motivation for me to be a better athlete, to be the best athlete both on and off the court. Through the help and the support of ArenaPlus, mas madadagdagan ko yung passion ko, yung pagmamahal ko sa volleyball.”
The same goes for her brother Thirdy, one of the most recognizable exports in Asian basketball.
“As an athlete, I always believe that sports are more than just wins and losses; they’re about discipline, hard work, and teamwork. It’s refreshing to partner with a brand that values the same principles, and what makes this partnership even more beautiful is ArenaPlus is committed to promoting responsible betting,” said Thirdy.
And for the man who set the tone—Bong Ravena—the match felt natural.
“Excited ako to push yung responsible gaming ng ArenaPlus. Kung baga, yung advocacy ko part ng ArenaPlus. I value responsible betting, and it’s very important to me.”
A Family That Wins Together, Stays Together
The Ravenas didn’t show up to be influencers. They came as a unit, the same way they show up to games, practices, dinners, and holidays: together. It’s not just a brand partnership. It’s a portrait of how sports, when passed down through blood, character, and conversation, can outlast the trophies—and inspire the next generation.
