NBA and TITAN Open Third NBA Store in the Philippines at Greenhills Mall
Photos Source: NBA
The NBA has long been defined by what happens on the court—gravity-defying dunks, buzzer-beaters, and legendary rivalries. But in recent years, the league has also become a cultural force beyond the hardwood, shaping global fashion, music, and lifestyle. From high-profile collaborations like Fear of God x NBA to NBA Philippines’ own Hyperlocal Tees, team logos and player numbers have transformed into streetwear staples, bridging the worlds of sport and style.
That growing off-court culture now finds a new home in the Philippines. On Wednesday, August 20, the National Basketball Association (NBA) and Titanomachy International, Inc. (TITAN)—the country’s premier basketball specialty concept store—will open the third official NBA Store in Metro Manila, located at Greenhills Mall in San Juan City.
The third NBA Store will have unique items
At over 340 square meters, the new NBA Store is more than a retail hub—it’s a statement on how basketball continues to influence lifestyle in the Philippines. Fans can browse a wide assortment of official NBA merchandise, from classic and current player jerseys to footwear, headwear, basketballs, and collectibles by powerhouse brands such as Nike, Mitchell & Ness, New Era, and Wilson.
To celebrate its launch, the Greenhills store will also roll out a special NBA Philippines-branded apparel collection, featuring four designs unique to the new space. Each piece nods to the growing community of Filipino fans who wear the game proudly, both on and off the court.
An Immersive Experience
The Greenhills outpost doesn’t just sell gear. It reimagines how fans interact with the league. Among its unique features:
- NBA Custom Lab – A personalization zone where shoppers can create custom jerseys, hoodies, and tees with their own names and numbers.
- Footwear Court Surfaces – A fitting area designed with textures inspired by basketball courts across Metro Manila, letting fans test sneakers as if they were on the court.
- Locally Designed Mural – A bold, circular-themed art piece that pays homage to the colors of the Philippine flag, blending local pride with global basketball culture.
- Larry O’Brien Trophy Showcase – For a limited time, fans can get up close with the ultimate symbol of basketball excellence, displayed during launch week and throughout August.
Expanding the NBA’s Cultural Footprint
The Greenhills branch joins SM Mall of Asia and SM Megamall as the league’s flagship retail destinations in the Philippines. It shows how the NBA continues to build an off-court identity. What once was just game-day attire has now become part of everyday fashion, worn by fans as confidently in classrooms, coffee shops, and concerts as inside arenas.
As basketball in the Philippines grows both as a sport and a lifestyle, the NBA Store at Greenhills Mall aims to stand at that intersection where hoops culture meets self-expression.
NBA Greenhills Mall Store Location
NBA Store Greenhills Mall is located at 3/F Greenhills Commercial Complex, Ortigas Avenue, San Juan City. It opens to the public starting Thursday, August 21, during mall hours, 10:00 a.m. to 9:00 p.m.
