EASL Season Three: A New Look, Renewed Focus on Fans

For two seasons, the East Asia Super League (EASL) has been a premier stage for Asian basketball, showcasing top-tier competition among the region’s best teams. Now, as the league prepares for its third season, it’s shifting gears to celebrate the very people who made it all possible — the fans, teams, and partners across Asia.

EASL’s new season comes with a fresh logo and creative direction that embody a sleek, modern identity aligned with the league’s momentum and future vision. This rebrand is more than just an aesthetic update — it’s a statement about Asian basketball’s growth and its rising presence on the global stage.

The campaign, titled Your Game, highlights the essential role fans play in the league’s success. Every city, court, and possession is a part of the shared experience between fans and Asia’s top basketball athletes. It recognizes that without this passion, EASL wouldn’t be where it is today.

EASL’s Creative Manager, Hadrein Damalerio, explained that the new brand identity was designed to not only stand out visually but also represent the league’s ambition. The updated logo connects elements of the previous design with dynamic motion, symbolizing basketball’s energy surging across Asia and the league’s commitment to growth.

Beyond the professional stage, Your Game also carries significance for young players in the region through EASL’s Future Champions program. It sends a clear message to aspiring basketball talent that the league’s stars once started with a simple dream—ball, court, and dedication.

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Mat Morgan, EASL’s Vice President and Head of Marketing, described the campaign as “more than a campaign, it’s an open invitation.” It’s a message to the entire basketball community that the league belongs to them. It’s personal and culturally inclusive, designed to bring everyone into the evolving story of Asian basketball.

The 2025–26 season will see EASL expand its reach, featuring more teams than ever before. Notably, three teams will come from Japan, and for the first time, a squad from Mongolia will join the competition. This expansion promises intensified regional rivalries, hometown heroes, and memorable moments that fans won’t want to miss.

Ultimately, this rebrand and campaign are about honoring those who have supported EASL from the start while inviting new fans to become part of the journey. The upcoming season promises to be bigger, more competitive, and more spectacular — and it’s all designed to be Your Game.