On Makes Its Move Into Football

Swiss sportswear brand On is officially stepping onto the football pitch, and it’s bringing some serious names with it. The brand announced its entry into football alongside Kylian Mbappé, who becomes a global ambassador and will work directly with On’s product teams to develop its future football boots and apparel.

Leading the football division is Thierry Henry, who has been appointed Director of Football. The French World Cup winner has been working behind the scenes with On since late 2025, helping shape its product strategy, athlete relationships and approach to the sport.

On is also bringing its LightSpray™ technology into football, developing lightweight, seamless uppers designed specifically for the demands of the game. Its first football products are expected to arrive in 2027.

For a brand built on running, On’s move into football marks a major new chapter — and with Mbappé and Henry helping shape it from the ground up, the Swiss brand is clearly looking to make its presence felt.