SBP Partners with Gatorade to Boost Youth Hoops, Coach Training
The Samahang Basketbol ng Pilipinas (SBP) has partnered with Gatorade to strengthen its grassroots and coaching initiatives, the national basketball federation announced Friday.
The collaboration focuses on two key programs: the Talent Identification and Development Program for youth players, and the Coaches Academy, which provides training and accreditation for basketball coaches across the country.
“Beyond providing essential hydration, Gatorade brings a wealth of expertise in sports science and athlete performance,” said SBP Executive Director Erika Dy. “This partnership allows us to tap into their knowledge and best practices, which will greatly benefit our programs and the broader basketball community.”
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Gatorade will incorporate hydration and performance education into both programs, while also offering strategic support and resources to expand their reach. The brand will serve as the exclusive sports drink for SBP’s Grassroots Development Program.
The Talent Identification and Development Program, led by veteran coach Norman Black, is open to boys and girls under 16. Free basketball camps are held nationwide throughout the year.
Meanwhile, the Coaches Academy — spearheaded by former national team coach Jong Uichico—trains and certifies coaches at all levels of the game, ensuring they meet SBP’s standards for player development and competition.
The SBP said the partnership underscores its commitment to building a stronger foundation for Philippine basketball through athlete development and coaching excellence.
