Lifestyle

NBA Store Philippines Releases ‘Fear Of God x NBA Essentials’ Collection

NBA Store Philippines transports the Association’s premiere collaboration, stocking their SM Megamall location with the joint FW24 Fear of God Essentials collection on Thursday, January 30, 2025. What initially received a late November 2024 release overseas, has debuted locally with threads tending to the league and its franchises, along with several WNBA-inspired designs.

Merging luxury fashion and the progressive hooping culture off the court, the multi-year partnership between Fear of God Essentials and the NBA/WNBA materializes through their first capsule—with the NBA Paris Capsule Collection following suit during last week’s Paris Men’s Fashion Week Fall/Winter 2025 event.

On social media, the local arm of the NBA teased the capsule’s arrival a week before its public release, opening its website to pre-order requests. Styled by Dave Ildefonso and Selina de Dios, the 14-piece release features a variety of tees (₱4,000.00), hoodies (₱8,800.00), and shorts (₱5,400) exclusively available in-store.

The “Fear Of God x NBA Essentials” Collection launches exclusively at the NBA Store SM Megamall.

Instagram: @nbastoreph