VLC’s Kirk Damasco on Designing UAAP 87’s Championship Shirt
Varsity Lifestyle Co. (VLC) accompanied the University of the Philippines’ (UP) steep climb to the top of the UAAP, releasing a collaborative shirt to honor the 87th-season champions. The Fighting Maroons captured their second title in four years, dethroning the De La Salle University (DLSU) Green Archers in three games.
VLC spearheaded the production of UAAP merchandise, supplying the eight participating universities with tees, hoodies, stickers, lanyards, keychains, and other fan-related pieces. As the official outfitter of the association, they supplied the championship tees of the women’s division, the National University (NU) Lady Bulldogs, as well as last year’s victors—the DLSU Green Archers (Basketball) and the NU Lady Bulldogs (Volleyball).
According to the brand’s co-founder, Kirk Damasco, the design of the UP Basketball Champions Season 87 tee in “black” was “given much thought,” as a piece reminiscent of the squad’s year-long hard work and ideal for any proud fan with their team’s accomplishment draped across their chest.
“It has been a long process. We hope that it would incorporate the feel and the look that would give homage to their hard work,” Damasco tells ALL-STAR Magazine.
“You’ll see a continuity of the design in terms of the look (from the previous year) in the hopes of celebrating the UAAP,” he added.
VLC’s UP Basketball Champions Season 87 tee features a bold graphic on its center, the school’s establishment date, and the “UP Fight!” mantra, as the rear showcases the surname and jersey numbers of the 16-man Fighting Maroon roster with Head Coach Goldwin Monteverde’s name inscribed at the bottom.
Check out VLC’s UP Basketball Champions Season 87 tee, now available on Varsity Lifestyle Co.’s website for ₱1,000.00.
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