Anna Leigh Waters Stars in New IAM Worldwide Pickleball Campaign

World No. 1 pickleball player Anna Leigh Waters stars in IAM Worldwide’s latest commercial, marking her first campaign since the company named her its Global Sports Ambassador.

The 60-second spot takes a playful approach, pitting Waters against an animated IAM Gummy Bear in a pickleball rally while promoting the brand’s Amazing Organic Barley Gummies.

The campaign builds on IAM Worldwide’s partnership with Waters, which centers on the Filipino company’s growing push into sports and wellness. As the face of the brand’s athletic initiatives, Waters is promoting its Amazing Organic Barley Gummies to athletes and active consumers.

“We are beyond thrilled to showcase Anna Leigh Waters in our latest product campaign,” IAM Worldwide said in a statement.

“Anna Leigh represents the absolute pinnacle of dedication, athletic achievement, and integrity. Her mindset perfectly mirrors our belief that real success is built on a foundation of health and purpose.”

For IAM Worldwide, the commercial also represents another step in the company’s efforts to expand its global presence by connecting its health and wellness products with elite sports.

The campaign arrives ahead of Waters’ scheduled visit to the Philippines this October. The World No. 1 will headline the Manila leg of the Franklin Asia Pickleball Showcase. During her visit, IAM Worldwide and Franklin Sports will hold a press conference.

You can watch the new commercial on IAM Worldwide’s official social media channels, including Instagram (@iamworldwideofficial) and Facebook (@iamworldwideofficialfb).