Cignal, UAAP Renew Broadcast Partnership for Five More Seasons
The University Athletic Association of the Philippines (UAAP) and sports broadcaster Cignal have agreed to extend their partnership for another five years, covering UAAP Seasons 89 through 93. This renewal continues a collaboration that began in 2020, positioning Cignal as the official broadcast partner of the country’s premier collegiate sports league.
Cignal has been delivering extensive UAAP coverage through multiple platforms, including free-to-air broadcasts on One Sports and the high-definition UAAP Varsity Channel, the nation’s only 24/7 channel dedicated to varsity sports. In 2023, the partnership expanded to over-the-top (OTT) streaming via Pilipinas Live, enabling Filipino fans worldwide to follow UAAP action.
UAAP Season 88 President Fr. Rodel S. Cansnacio highlighted the impact of Cignal’s coverage, saying it has elevated the league by offering high-quality broadcasts and telling the stories of student-athletes with passion and depth. “Our student-athletes deserve the biggest stage possible,” he said, emphasizing the shared goal of growing varsity sports.
Cignal President and CEO Jane Jimenez-Basas expressed enthusiasm for the renewed deal, noting the company’s commitment to showcasing the UAAP and enhancing the experience for sports fans everywhere. “This collaboration is all about sharing the journey of our young student-athletes,” she said.
UAAP Executive Director Atty. Rene Andrei Q. Saguisag acknowledged the challenges overcome during the initial partnership, which launched amid the pandemic, and expressed eagerness to strengthen the union further in the coming years.
The renewed agreement ensures continued focus on marquee sports such as men’s basketball, women’s volleyball, and cheerdance, while also spotlighting emerging sports including women’s basketball, men’s volleyball, football, beach volleyball, baseball, softball, streetdance, badminton, and esports.
Moving forward, Cignal plans to deepen its coverage of the UAAP calendar with more live events, original features, documentaries, and digital-first content designed to bring fans closer to the action both in the Philippines and abroad.
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