Rexona COAT vs GOAT

Press Release
Rexona Made It Happen — the Coolest and Greatest of Basketball in one Icy Matchup 

Last year, Rexona launched the Coolest of All Time campaign to celebrate confidence and staying cool on and off the court thanks to the power of Rexona Ice Cool. This year, they’re leveling it up! Yup, what started as a dream matchup turned into something even cooler. Literally.

Remember those rumors about NBA-level players going up against PBA greats? Well, Rexona just made it happen… with a twist.

In one corner: LeBwrong James, the high-flying, wrong-but-right king of cool. And by his side, the splash-happy underdog turned sniper, Stepping Curry. Together, they’re the self-declared C.O.A.T.S—Coolest of All Time.

Facing them? None other than Alvin Patrimonio, four-time PBA MVP and league legend, and LA Tenorio, eight-time PBA Champion and four-time finals MVP – one of the real GOATs of Philippine basketball.

C.O.A.T.S vs. GOATS is a battle of skills, a clash of charisma, sweat, and swag. And while these might not be the NBA stars you were expecting, they’re definitely bringing star-level freshness to the game.

Fueled by Rexona Men Ice Cool, the C.O.A.T.S stay chill even when the pressure’s on. Whether it’s Stepping’s off-balance threes or LeBwrong’s crowd-pleasing dunks, they’re all about cool moves—without the sweat, amoy, or stains.

Because at the end of the day, it’s not just about points on the board. It’s about staying cool in the heat of the game.

Check out Rexona’s official pages for more to come.