Hennessy partners with the King LeBron James
Introducing Hennessy Limited Editions by LeBron James
Hennessy and LeBron James team up for the first time to reveal a limited-edition collection.
Press Release
Cognac, September 2024; Hennessy, the world’s leading cognac, and basketball legend LeBron James are proud to unveil “Hennessy Limited Editions by LeBron James” – a limited-edition Hennessy Very Special which will be available in the Philippines from November 15th, 2024.
This collaboration between Hennessy and LeBron James unites two giants in their respective fields with the desire to energize and bring an unexpected twist to fans and the industry alike. Their mutual respect and shared drive for excellence, cultural influence, and pushing boundaries make this partnership a real tribute to the pursuit of greatness.
“As an admirer of Hennessy and its iconic brand, I’ve always appreciated its commitment to basketball and how it celebrates the sport’s influence on and off the court,” says James. “I was fortunate enough to visit the Maison in Cognac a while back, and seeing the care and craftsmanship that go into creating each bottle was pretty incredible. This collaboration represents a shared sense of dedication and discovery coming to life for everyone to enjoy.”
The limited-edition bottle features fresh, vibrant distinctive designs that nod to LeBron’s impact on and off the court. Both bottle and gift box feature an illustrative portrait of the legend in purple and orange. The iconic Hennessy Bras Armé is reimagined, sporting a sleeve as a tribute to LeBron and intertwined with his trademark crown.
To highlight the cognac’s versatility, Hennessy and LeBron James elevate the “Henny-rita” cocktail with a fresh twist on an iconic cocktail featuring Hennessy V.S, lime juice, orange liqueur, orange juice and agave syrup. The orange juice addition from LeBron was inspired by his recent tasting experience in Cognac where he discovered the versatility of the spirit and how Hennessy complements a wide range of serves and is more than just enjoyed neat. The recipe is available on hennessy.com.
Laurent Boillot adds, “Hennessy is very proud to announce our collaboration with LeBron James. He is a legend in basketball who pushes boundaries in sport, style and culture, we wanted to honor all our deep and shared values. This limited edition is a celebration of our friendship, mutual respect and drive for excellence. Together we have created a fresh and vibrant collection for a new generation of fans”.
The ‘Hennessy Limited Editions by LeBron James’ Hennessy Very Special will be available for purchase starting November 15, 2024 in leading supermarkets and select online stores.
