NBTC Surge of Phenom Signals a Shift in Philippine Hoops

Photo Sources: Vyn Radovan

Phenom Bluefire wasn’t supposed to make the NBTC national finals – not this year, not from the wildcard pool, and definitely not against a field stacked with established school-based programs and overseas squads. But here they were in April, standing toe-to-toe with Fil-Am Nation in the Division 1 championship game, five points shy of pulling off a shocker that would’ve sent shockwaves in grassroots basketball.

For founder Anthony Brodett, the run was more than just a Cinderella story. It was proof.

“It shows we can hang with anyone,” Brodett said in an exclusive interview with me. “We came from the wildcard and made it all the way to the national finals. That’s history right there.”

And it didn’t happen by accident. Phenom’s surge to the top was years in the making – built on sharp talent identification, relentless development, and a deep belief in doing things their own way. The program is already known as a pipeline for elite players. Across the country you’ll find Phenom products making noise in college and pro leagues. The list is long, but some of the most recognizable names include John Abate, Precious Momowei, Earl Abadam, James Payosing, Chris Hubilla, Cade Flores, and Jonnel Policarpio.

“We’re already everywhere,” Brodett said. “UAAP, NCAA, MPBL, PBA, Gilas (FIBA), Japan – you name it.”

At the NBTC tournament, the latest generation showed they’re ready to carry that torch. Kieffer Alas led the charge, scoring 20 points in the finals and making the tournament’s Mythical Team alongside teammate Bonn Daja. From their opening win over AGCCI to a tough semi-final victory over UST, Phenom played like a unit that belonged – confident, disciplined, and dangerous.

Now, with momentum on their side and the phones working non-stop, Phenom isn’t just coming back next year – they’re going all in. Brodett confirmed that the coaching staff and core players will return to defend their standing, and the program will also enter multiple age groups at the upcoming Manila Live circuit in 2026.

“The program is alive and thriving,” Brodett said. “And soon, we’ll be dominating.”