Lifestyle

TITAN and New Era Collaborate on a 9Forty Snapback Cap

TITAN and New Era converge on the latter’s timeless headpiece, celebrating the brands’ legendary legacies. Regarded as an “intersection of culture and the love for the game,” the collaborative 9Forty Snapback celebrates 70 years since the silhouette’s introduction crafted with the Philippines’ first and only basketball specialty concept store’s signature oxblood and cream hues.

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The New Era x TITAN 70th Anniversary 9Forty Snapback Cap features a two-toned premium, soft material, highlighted by an embroidered logo wordmark and a ‘22 lightning pin on its front. Its side panels showcase the classic New Era logo in gold, alongside a “1920-2010” graphic—a nod to the brands’ founding years, and a “FLOTG” (For Love of the Game) mantra inscribed on its rear.

“Driven by the FLOTG spirit and the community it inspires, this collaboration celebrates the rich histories of both brands – with unifying pieces that connect fans, players, and anyone who keeps the game top of mind,” TITAN disclosed in a press release.

The New Era x TITAN 70th Anniversary 9Forty Snapback Cap is now available in-store at TITAN Fort, Vertis, Conrad, Cebu, and online via TITAN22.COM & TITAN App. New Era accompanies its release with a 59FIFTY New Era x Titan 70th Anniversary Cap, exclusively offered at select New Era locations.